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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Forecasting, Machine Learning, Predictive Modeling, Financial Modeling, Generative AI, Time Series Analysis and Forecasting, Regression Analysis, Data Preprocessing, Credit Risk, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Build Data Visualizations and Reports Using Power BI

    Skills you'll gain: Business Reporting, Profit and Loss (P&L) Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Learn Splunk in 2025 - The Essential Training Guide (V2)

    Skills you'll gain: Splunk, Software Installation, Network Monitoring, Data Transformation, Dashboard

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Gemini, Style Guides, Presentations, Generative AI, Content Creation, AI Enablement, Prompt Engineering, Artificial Intelligence, Design Reviews, Responsible AI, Storytelling, Prototyping, Brand Management, Video Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Web Dev: Optimization, Server Processing, and JavaScript

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Development, Javascript, Web Design, JavaScript Frameworks, Web Development Tools, Web Servers, Web Design and Development, Browser Compatibility, Web Content, Web Analytics and SEO, Server Side, Hypertext Markup Language (HTML), Web Applications, Web Frameworks, Front-End Web Development, Event-Driven Programming, Web Content Accessibility Guidelines, Software Development

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Working Capital, Corporate Strategy, Financial Statements, Marketing Planning, Operations Management, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Epidemiology in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Data Presentation, Public Health and Disease Prevention, Trend Analysis, Geographic Information Systems, Health Policy, Data Visualization Software, Chronic Diseases, GIS Software, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Health Care, Health Disparities, Community Health, Data Analysis, Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • D

    Duke University

    Introduction to Probability and Data with R

    Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply AI & Machine Learning to Financial Forecasting: Board Infinity
  • Use Canva to Design Digital Course Collateral: Coursera
  • Build Data Visualizations and Reports Using Power BI: EDUCBA
  • Learn Splunk in 2025 - The Essential Training Guide (V2): Packt
  • AI for Content Creation: Google
  • Creating a Free Business Page with Blogger: Coursera
  • Model Evaluation and Benchmarking: Coursera
  • Web Dev: Optimization, Server Processing, and JavaScript: Logical Operations
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Epidemiology in Public Health Practice: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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