• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Introduction to Project Management

    Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Neural Networks and PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Statistical Methods, Logistic Regression, Tensorflow, Artificial Neural Networks, Probability & Statistics, Regression Analysis, Model Evaluation, Data Preprocessing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Design Thinking: Insights to Inspiration

    Skills you'll gain: Design Thinking, Innovation, User Research, Design Research, Open Mindset, Human Centered Design, Project Scoping, Project Planning, Growth Mindedness, User Feedback, Strategic Thinking, Qualitative Research, Customer Insights, Complex Problem Solving, Empathy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Being a researcher (in Information Science and Technology)

    Skills you'll gain: Research, Scientific Methods, Data Ethics, Data Sharing, Ethical Standards And Conduct, Informed Consent, Innovation, Intellectual Property, Data Integrity, Technical Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Arizona

    Astrobiology: Exploring Other Worlds

    Skills you'll gain: Biology, Life Sciences, Chemistry, Physical Science, General Science and Research, Research, Environment, Environmental Science, Scientific Methods, Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    525 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Basics of Extracellular Vesicles

    Skills you'll gain: Specimen Collection, Specimen Processing, Specimen Preparation, Medical Laboratory, Laboratory Testing, Cell Cultures, Biochemical Assays, Cell Biology, Analytical Chemistry, Laboratory Research, Molecular, Cellular, and Microbiology, Molecular Biology, Biomedical Technology, Laboratory Equipment, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    355 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Alberta

    Astro 101: Black Holes

    Skills you'll gain: Physics, Storytelling, Scientific Methods, Science and Research, General Science and Research, Simulations, Systems Of Measurement, Scientific Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing and Production, Production Process, Automation, Leadership, Human Machine Interfaces, Robotics, Digital Transformation, Maintenance, Repair, and Facility Services, Artificial Intelligence, Simulation and Simulation Software, Quality Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    277 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    327 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Renewable Energy Futures

    Skills you'll gain: Energy and Utilities, Sustainable Technologies, Electric Power Systems, Market Dynamics, Climate Change Mitigation, Emerging Technologies, Sustainable Development, Investments, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Goldman Sachs

    Grow Your Business with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Business Analytics, Goal Setting, Peer Review, Innovation, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…113114115…376

In summary, here are 10 of our most popular market research courses

  • Introduction to Project Management: Coursera
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Introduction to Neural Networks and PyTorch: IBM
  • Design Thinking: Insights to Inspiration : University of Virginia
  • Being a researcher (in Information Science and Technology): Politecnico di Milano
  • Astrobiology: Exploring Other Worlds: University of Arizona
  • Basics of Extracellular Vesicles: University of California, Irvine
  • Astro 101: Black Holes: University of Alberta
  • Digitalisation in the Aerospace Industry: Technical University of Munich (TUM)
  • Digital Marketing: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok