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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    905 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Probabilistic Models

    Skills you'll gain: Natural Language Processing, Markov Model, Embeddings, Text Mining, Data Preprocessing, Artificial Neural Networks, Machine Learning Methods, Algorithms, Statistical Modeling, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Applied Data Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Practical Data Science with MATLAB

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    PostgreSQL for Everybody

    Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Scalability, Database Management, Query Languages, Distributed Computing, Cloud Applications, Data Manipulation, Text Mining, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: International Finance, Global Marketing, Intercultural Competence, Small Business Accounting, Organizational Structure, Business, Business Management, Market Analysis, Human Resource Management, Economics, People Management, Cultural Diversity, Entrepreneurship, Business Strategy, Market Dynamics, Business Intelligence, Supply And Demand

    4.7
    Rating, 4.7 out of 5 stars
    ·
    543 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Transform Engagement into Customers

    Skills you'll gain: Social Media, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create a Digital Mood Board with Canva: Coursera
  • User Experience: Research & Prototyping: University of California San Diego
  • Plan de Negocios: Universidad de Palermo
  • Market your new business with Canva: Coursera
  • Natural Language Processing with Probabilistic Models: DeepLearning.AI
  • Statistics and Applied Data Analysis: University of Colorado Boulder
  • Practical Data Science with MATLAB: MathWorks
  • PostgreSQL for Everybody: University of Michigan
  • Negocios Internacionales II: University of New Mexico
  • Transform Engagement into Customers: Google

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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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