Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Grant Writing, Prospecting and Qualification, Philanthropy, Proposal Writing, Campaign Management, Business Writing, Ethical Standards And Conduct, Relationship Management, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Business Metrics, Finance
Beginner · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening
Mixed · Course · 1 - 3 Months

AI Business School
Skills you'll gain: Agentic Workflows, Sales Enablement, Generative AI, Generative AI Agents, Agentic systems, Productivity, Tool Calling, No-Code Development, Sales Training, AI Enablement, Responsible AI, Sales Strategy, Sales Management, Sales Process, Automation, Application Development, Artificial Intelligence, Digital Transformation, Innovation, Operational Efficiency
Beginner · Specialization · 3 - 6 Months
University at Buffalo
Skills you'll gain: Peer Review, Governance, Consulting, Performance Measurement, Meeting Facilitation, Leadership and Management, Organizational Strategy, Report Writing, Organizational Effectiveness, Leadership, Performance Analysis, Performance Management, Management Consulting, Discussion Facilitation, Organizational Change, Philanthropy, Case Studies, Change Management, Strategic Leadership, Leadership Development
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Creativity, Creative Thinking, Brainstorming, Design Thinking, Creative Problem-Solving, Curiosity, Innovation, Cognitive flexibility, Problem Solving, Dealing With Ambiguity, Persona (User Experience)
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Performance Measurement, Cost Accounting, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Return On Investment, Cash Flows, Decision Making
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Social Media Content, Social Media Campaigns, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Marketing Materials, Marketing, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours