Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Verbal Communication Skills, Matplotlib, Data Science, Machine Learning
Beginner · Specialization · 1 - 3 Months

Edge Impulse
Skills you'll gain: Model Evaluation, Applied Machine Learning, Embedded Software, Data Preprocessing, Embedded Systems, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Model Deployment, Convolutional Neural Networks, Data Analysis, Feature Engineering, Computer Programming, Digital Signal Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Ggplot2, Data Integration, Dashboard, Data Integrity, Data Transformation, Data Collection, Case Studies, Interviewing Skills
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Customer Analysis, Miro AI, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Science, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Prompt Engineering, Tensorflow, AI Workflows, Cloud Infrastructure, Artificial Intelligence, Big Data, Model Deployment, Machine Learning, Supervised Learning
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Root Cause Analysis, Process Analysis, Probability Distribution, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Systems Of Measurement, Data Analysis, Statistical Methods, Probability, Statistics, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Company, Product, and Service Knowledge, Video Editing, Web Design, Team Oriented, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours