Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Persuasive Communication, Professional Development, Professionalism, Workflow Management, Accountability
Beginner · Specialization · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Social Impact, Demography, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Strategic Leadership, Business Strategies, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, Socioeconomics, Governance, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Unit Testing, Growth Mindedness, Data Structures, Graph Theory, Event-Driven Programming, Social Network Analysis, Interactive Data Visualization, Java, Java Programming, Network Analysis, Object Oriented Programming (OOP), Technical Communication, User Interface (UI), JUnit, Object Oriented Design, Computer Programming, Adaptability, Performance Tuning, Algorithms, Problem Solving
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Post-Production, Storytelling, Media Production, Editing, Organizational Skills, Writing, Technology Solutions
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Advertising, Digital Advertising, Social Media Campaigns, Marketing, Social Media Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Content Development and Management, Social Media Content, Social Media, Content Strategy, Scheduling, Drive Engagement, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks