Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Logo Design, Graphic Design, Graphic and Visual Design Software, Design, Marketing Design, Brand Awareness, Social Media, Social Media Content, Social Media Marketing, Photo Editing
Beginner · Guided Project · Less Than 2 Hours
UNSW Sydney (The University of New South Wales)
Skills you'll gain: Storytelling, User Experience Design, Driving engagement, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Strategies, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Yale University
Skills you'll gain: Psychology, Research, Anthropology, Ethical Standards And Conduct, Cultural Diversity, Social Sciences, Sociology, Empathy & Emotional Intelligence, Political Sciences, Child Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Self-Awareness, Personal Development, Human Development, Psychology, Emotional Intelligence, Cultural Diversity, Adaptability, Social Sciences, Sociology, Goal Setting
Mixed · Course · 1 - 4 Weeks

Berklee
Skills you'll gain: Musical Composition, Music Performance, Music, Media Production, Music Theory, Instrumental Music, File Management, Performing Arts, Post-Production, Creativity, Digital Signal Processing, Electronic Media, Editing, Design Software, Peer Review, Automation, Patch Management, Technical Support, System Configuration, System Requirements
Intermediate · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer experience improvement, Workflow Management, AI Personalization, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
Beginner · Specialization · 1 - 3 Months