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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Record Keeping, Data Collection, Document Management, Information Management, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    796 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Lausanne

    Challenging Forensic Science: How Science Should Speak to Court

    Skills you'll gain: Criminal Investigation and Forensics, Statistical Reporting, Court Systems, Legal Proceedings, Laboratory Reports, Scientific Methods, Statistical Analysis, Probability & Statistics, Research, Technical Communication, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    530 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Machine Learning Capstone

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Data Analysis, Applied Machine Learning, Statistical Analysis, Data Mining, Predictive Modeling, Machine Learning, Technical Communication, Scikit Learn (Machine Learning Library), Regression Analysis, Artificial Neural Networks, Deep Learning, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    196 reviews

    Advanced · Course · 1 - 3 Months

  • A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    Beginner · Course · 1 - 3 Months

  • T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Data Analysis with Spreadsheets and SQL

    Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Statistics, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Insper

    Gestão de Operações

    Skills you'll gain: Quality Management, Quality Improvement, Operations Management, Inventory Control, Process Management, Inventory Management System, Operational Analysis, Process Improvement, Business Process, Business Operations, Manufacturing Operations, Continuous Improvement Process, Production Management, Operational Efficiency, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    592 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Telecommuting, Stakeholder Communications, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    AI for Business: Branding, Creative Content, and Marketing

    Skills you'll gain: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research

    3.8
    Rating, 3.8 out of 5 stars
    ·
    57 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Academic Information Seeking: University of Copenhagen
  • Challenging Forensic Science: How Science Should Speak to Court: University of Lausanne
  • Machine Learning Capstone: IBM
  • Procurement Strategies: Airbus Beyond
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology
  • Data Analysis with Spreadsheets and SQL: Meta
  • Gestão de Operações: Insper
  • Corporate Communications: University of California, Irvine
  • Improve Business Performance with Microsoft Forms: Coursera
  • Sales Strategy: Fundação Instituto de Administração

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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