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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    860 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    655 reviews

    Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    909 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    713 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Data Security, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Algorithms on Strings

    Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    818 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Visualization, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    484 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI for Medical Prognosis

    Skills you'll gain: Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Forecasting, Model Evaluation, Data Preprocessing, Logistic Regression, Machine Learning, Statistical Analysis, Probability & Statistics, Data Analysis, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    799 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Effective Compliance Programs: University of Pennsylvania
  • Microsoft PL-300 Exam Preparation and Practice: Microsoft
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • The Path to Insights: Data Models and Pipelines: Google
  • AI Strategy and Governance: University of Pennsylvania
  • Algorithms on Strings: University of California San Diego
  • Exploratory Data Analysis: Johns Hopkins University
  • Research Methodologies: Queen Mary University of London
  • Excel Power Tools for Data Analysis: Macquarie University
  • Data-Driven Decision Making (DDDM): University at Buffalo

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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