• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Spreadsheets for Beginners using Google Sheets

    Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Entry, Data Analysis, Data Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    723 reviews

    Intermediate · Specialization · 1 - 3 Months

  • T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Hands-On Projects
    Hands-On Projects
    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Interviewing Skills, Professional Development, Sales

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    602 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    655 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Application Design, Application Deployment, Data Structures, User Accounts, Personalized Service, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    685 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    277 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Algorithms on Strings

    Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

1…157158159…460

In summary, here are 10 of our most popular marketing analytics courses

  • Create a Storyboard using Canva: Coursera
  • Spreadsheets for Beginners using Google Sheets: Coursera
  • Natural Language Processing with Sequence Models: DeepLearning.AI
  • Business Communication for the Modern Workplace: Coursera
  • Introduction to Tableau: Tableau Learning Partner
  • SAP Business Analyst: SAP
  • Salesforce Sales Development Representative: Salesforce
  • Product Management Essentials: University of Maryland, College Park
  • Microsoft PL-300 Exam Preparation and Practice: Microsoft
  • Build a mobile app with Google Sheets on Glide and no coding: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok