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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IIMA - IIM Ahmedabad

    Supply Chain Digitization: Strategy and Design

    Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Transportation Management, Digital Transformation, Transportation Operations, Logistics Management, Logistics, Business Technologies, Inventory and Warehousing, Business Analytics, Data-Driven Decision-Making, Order Fulfillment, Warehouse Management, Warehouse Operations, Operational Efficiency, Process Optimization, Strategic Thinking, Customer experience improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    819 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Desarrollo de Videojuegos en Unity: Una Introducción

    Skills you'll gain: Unity Engine, Video Game Development, User Interface (UI), Game Design, Animations, Google Analytics, Prototyping, Object Oriented Programming (OOP), C# (Programming Language), Scripting, Application Deployment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    877 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Emory University

    Math for MBA and GMAT Prep

    Skills you'll gain: Regression Analysis, Data Visualization, Business Mathematics, Descriptive Statistics, Microsoft Excel, Statistics, Business Analytics, Excel Formulas, Statistical Analysis, Algebra, Calculus, Arithmetic, Business

    4.3
    Rating, 4.3 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma

    4.9
    Rating, 4.9 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Financial Modeling & Valuation with Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Working Capital, Cash Flows, Spreadsheet Software, Income Statement, Financial Analysis, Financial Accounting, Revenue Recognition, Business Valuation, Generally Accepted Accounting Principles (GAAP), Business Reporting, Balance Sheet, Data Visualization, Capital Expenditure, Accounts Receivable, Financial Modeling, Finance, Corporate Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    149 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Washington

    Machine Learning: Clustering & Retrieval

    Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Scalability, Data Structures, Distributed Computing, Probability Distribution, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mercadeo analítico: University of Virginia
  • Fundamentals of Customer Acquisition Management: Coursera
  • Supply Chain Digitization: Strategy and Design: IIMA - IIM Ahmedabad
  • The Business of Product Management I: Advancing Women in Tech
  • Market Research and Competitive Analysis: Microsoft
  • Desarrollo de Videojuegos en Unity: Una Introducción: Universidad de los Andes
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
  • Math for MBA and GMAT Prep: Emory University
  • MBE Mastering Business Essentials: Emory University
  • Financial Modeling & Valuation with Excel: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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