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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • N

    National Taiwan University

    用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3))

    Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Programming Principles, Python Programming, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Mixed · Course · 1 - 3 Months

  • A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Assisting Public Sector Decision Makers With Policy Analysis

    Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Unilever

    Supply Chain Software Tools

    Skills you'll gain: Supply Chain Systems, Supply Chain Management, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Business Technologies, Inventory Management System, Forecasting, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Azure Synapse SQL Pool - Implement Polybase

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, SQL, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Culture, Media Relations, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Media Production, Branding, Social Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 3 Months

  • L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Manufacturing and Production, Robotic Process Automation, Manufacturing Processes, Control Systems, Computer-Aided Design, Programmable Logic Controllers, Automation, Internet Of Things, Production Process, Robotics, Digital Transformation, Engineering Analysis, C (Programming Language), Enterprise Resource Planning, Industrial Engineering, Supply Chain Management, Geometric Dimensioning And Tolerancing, Simulation and Simulation Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing, Equities

    4.4
    Rating, 4.4 out of 5 stars
    ·
    106 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Data for Analysis with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Business Mathematics, Power BI, Data Analysis, Pivot Tables And Charts, Data Transformation, Timelines, Data Cleansing, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3)): National Taiwan University
  • Statistics in Psychological Research: American Psychological Association
  • Tweet Emotion Recognition with TensorFlow: Coursera
  • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
  • Supply Chain Software Tools: Unilever
  • Azure Synapse SQL Pool - Implement Polybase: Coursera
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Digital Technology in Manufacturing: L&T EduTech
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Design your own trading strategy – Culminating Project: Indian School of Business

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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