• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    B

    Brightline Initiative

    Bridging the Gap between Strategy Design and Delivery

    Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Thinking, Gap Analysis, Business Leadership, Business Strategy, Leadership, Organizational Change, Business Consulting, Case Studies, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    790 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Transacting on the Blockchain

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Asset Management, Digital Transformation, Emerging Technologies, Identity and Access Management, Distributed Computing, Financial Services, Cryptography, Empowerment, Transaction Processing, Contract Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    923 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Leadership, with Goldman Sachs 10,000 Women

    Skills you'll gain: Professional Development, Leadership, Business Planning, Organizational Effectiveness, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    685 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    708 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Curiosity, Initiative and Leadership, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Intercultural Communication and Conflict Resolution

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Communication Strategies, Cultural Sensitivity, Interpersonal Communications, Conflict Management, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    641 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Program Management: Strategy to Certification

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Change Management, Organizational Change, Organizational Strategy, Risk Management, Project Management Life Cycle, Governance, Project Management, Cost Management, Earned Value Management, Team Building, Procurement, Benefits Administration, Project Management Institute (PMI) Methodology, Strategic Planning, Financial Planning, Portfolio Management, Scope Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    É

    École Polytechnique Fédérale de Lausanne

    Introduction to Household Water Treatment and Safe Storage

    Skills you'll gain: Sanitation, Water Quality, Water Resource Management, Public Health, Emergency Response, Program Evaluation, Sustainable Development, Environmental Engineering, Community Health, Microbiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Developing a Google SRE Culture

    Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, CI/CD, Service Level, System Implementation, Performance Measurement, Data-Driven Decision-Making, Organizational Structure, Incident Management, Automation, Change Management, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    914 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Engineer Professional Certificate en Español

    Skills you'll gain: Cloud Infrastructure, Kubernetes, Google Cloud Platform, Identity and Access Management, Containerization, Cloud Applications, Load Balancing, Cloud Deployment, Infrastructure As A Service (IaaS), Cloud Computing, Cloud Computing Architecture, Cloud Services, Application Deployment, Cloud Management, Data Storage, Cloud Storage, Terraform, Prompt Engineering, Infrastructure as Code (IaC), Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Business Analysis

    Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI & ML Engineering

    Skills you'll gain: Unsupervised Learning, Model Deployment, Generative AI, Large Language Modeling, Data Management, Natural Language Processing, MLOps (Machine Learning Operations), Supervised Learning, Microsoft Azure, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Generative Adversarial Networks (GANs), Infrastructure Architecture, LLM Application, Responsible AI, Generative AI Agents, Applied Machine Learning, Azure DevOps, Reinforcement Learning, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    307 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

1…197198199…834

In summary, here are 10 of our most popular brand management courses

  • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
  • Transacting on the Blockchain: INSEAD
  • Fundamentals of Leadership, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign
  • Intercultural Communication and Conflict Resolution: University of California, Irvine
  • Mastering Program Management: Strategy to Certification: SkillUp
  • Introduction to Household Water Treatment and Safe Storage: École Polytechnique Fédérale de Lausanne
  • Developing a Google SRE Culture: Google Cloud
  • Preparing for Google Cloud Certification: Cloud Engineer Professional Certificate en Español: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok