Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Santa Cruz
Skills you'll gain: Professional Networking, Positivity, Design Thinking, Decision Making, Relationship Building, Professional Development, Creative Thinking, Interviewing Skills, Optimism, Self-Awareness, Negotiation, Personal Development, Emotional Intelligence, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Fraud detection, AI Personalization, Predictive Analytics, Financial Services, Personalized Service, Financial Trading, Financial Reporting, FinTech, Forecasting, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Automation
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Purchasing, Meeting Facilitation, Employee Coaching, Business Writing, English Language, Selling Techniques, Business Communication, Telephone Skills, Active Listening, Taking Meeting Minutes, Brainstorming, Leadership and Management, Promotional Materials, Leadership, Business Leadership, Presentations, Business Management, Auditing, Management Reporting
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management
Intermediate · Specialization · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Requirements Analysis, Security Requirements Analysis, Requirements Elicitation, Requirements Management, Goal Setting, Meeting Facilitation, Conflict Management, Risk Analysis, Diagram Design, Stakeholder Engagement, Negotiation
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, AI Enablement, Automation, Human Resources, Workforce Management, Artificial Intelligence, Responsible AI, Workforce Planning, Socioeconomics, digital literacy, Data Ethics, Leadership and Management, Change Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Product Lifecycle Management, Product Management, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business Metrics, Corporate Strategy, Marketing, Innovation, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks