• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Patient-centered Care, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    552 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EC-Council

    Ethical Hacking Essentials (EHE)

    Skills you'll gain: Penetration Testing, Threat Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Vulnerability Assessments, Network Security, Threat Detection, Vulnerability Scanning, Cybersecurity, Cyber Attacks, Brute-force attacks, Exploitation techniques, Application Security, Human Factors (Security), Web Applications, Mobile Security, Internet Of Things, Authentications, Encryption, Wireless Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    610 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Insper

    Gestão de Operações

    Skills you'll gain: Operations Management, Quality Management, Process Management, Business Operations, Manufacturing Operations, Business Process, Inventory Management System, Production Management, Operational Analysis, Performance Measurement, Operational Efficiency, Continuous Improvement Process, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    592 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Building High-Performing Teams

    Skills you'll gain: Team Building, Team Management, Goal Setting, Team Performance Management, Emotional Intelligence, Change Management, Self-Awareness, Coaching, Collaboration, Virtual Teams, Conflict Management, Productivity, Leadership, Mindfulness, Communication Strategies, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    571 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University at Buffalo

    Advanced Manufacturing Enterprise

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Enterprise Resource Planning, Material Requirements Planning, Production Management, Data Integration, Business Process Management, Digital Transformation, Data Security, Internet Of Things, Data Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    643 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Ethical Leadership Through Giving Voice to Values

    Skills you'll gain: Leadership Development, Strategic Leadership, Professional Development, Business Ethics, Initiative and Leadership, Personal Integrity, Employee Coaching, Overcoming Objections, Leadership, Ethical Standards And Conduct, Empowerment, Self-Awareness, Conflict Management, Personal Development, Decision Making, Program Implementation, Action Oriented, Verbal Communication Skills, Plan Execution, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    613 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    DevOps Culture and Mindset

    Skills you'll gain: DevOps, CI/CD, Process Mapping, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Quality Improvement, Process Improvement, Organizational Structure, Kanban Principles, Operational Efficiency, User Feedback, Systems Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    596 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Developing Back-End Apps with Node.js and Express

    Skills you'll gain: Node.JS, Full-Stack Web Development, Server Side, Back-End Web Development, Restful API, Web Applications, Web Development, Cloud Computing, Web Servers, Javascript, GitLab, Authentications, JSON, Computer Science, Middleware

    4.5
    Rating, 4.5 out of 5 stars
    ·
    606 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management and Medical Records, Health Information Management, Health Care Procedure and Regulation, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Technology Strategies, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    584 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Bash Shell Scripting

    Skills you'll gain: Bash (Scripting Language), Shell Script, Unix Shell, Scripting, Linux Commands, Unix Commands, Command-Line Interface, Linux, File Management, Unix, File Systems, Systems Administration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    681 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…219220221…834

In summary, here are 10 of our most popular brand management courses

  • International Hospitality & Healthcare Services Marketing: Yonsei University
  • Ethical Hacking Essentials (EHE): EC-Council
  • Gestão de Operações: Insper
  • Building High-Performing Teams: University of Pennsylvania
  • Advanced Manufacturing Enterprise: University at Buffalo
  • Measure and Monitor Brand Presence Online: Coursera
  • Ethical Leadership Through Giving Voice to Values: University of Virginia
  • DevOps Culture and Mindset: University of California, Davis
  • Developing Back-End Apps with Node.js and Express: IBM
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok