Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logistic Regression, Predictive Modeling, SAS (Software), Statistical Modeling, Regression Analysis, Model Evaluation, Statistical Analysis, Data Analysis, Model Deployment, Data Preprocessing, Statistical Methods, Probability & Statistics
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Databricks, Model Deployment, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, LLM Application, Data Pipelines, Hugging Face, Large Language Modeling, Apache Spark, Responsible AI, Data Analysis, Data Science, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Endpoint Security, Microsoft Windows, Authentications, Application Deployment, Operating System Administration, Azure Active Directory, Windows PowerShell, Group Policy, Enterprise Application Management, Identity and Access Management, Cloud Applications, Enterprise Security, Mobile Development Tools, Mobile Security, System Configuration, Security Management, User Provisioning, Android (Operating System), Patch Management
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Model Evaluation, Model Deployment, Machine Learning, Supervised Learning, Regression Analysis, Decision Tree Learning, Feature Engineering, Data Preprocessing, Unsupervised Learning, Predictive Modeling, Logistic Regression, Anomaly Detection, Classification Algorithms
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation
Intermediate · Course · 1 - 3 Months

Cisco Learning and Certifications
Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Vulnerability Assessments, Threat Management, Event Monitoring, Security Information and Event Management (SIEM), Continuous Monitoring, Incident Response, Security Management, System Monitoring, Network Analysis, Network Monitoring
Mixed · Course · 1 - 4 Weeks