Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Science, Machine Learning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, Microsoft Azure, System Monitoring, Data Engineering, Transact-SQL, Star Schema, Power BI, PySpark, Data Cleansing, Data Analysis Expressions (DAX), Apache Spark, Data Warehousing, Analytics, Data Modeling, Data Analysis, SQL, Azure Active Directory, Advanced Analytics, Microsoft Copilot
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Strategic Communication, Journalism, Media Strategy, Branding, Brand Management, Storytelling
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AWS Kinesis, Model Evaluation, AWS SageMaker, Machine Learning Algorithms, Data Collection, Amazon Redshift, MLOps (Machine Learning Operations), Image Analysis, Reinforcement Learning, Amazon Web Services, Model Deployment, Data Preprocessing, Scalability, Classification Algorithms, Forecasting, Feature Engineering, Algorithms, Data Analysis, Predictive Modeling, Data Modeling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Visualization, Data Visualization Software, Dashboard, Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Business Analysis, Business Strategy, Accounting, Organizational Structure, Organizational Strategy, Strategic Communication, Business Communication, Marketing, Financial Accounting, Marketing Strategies, Innovation, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Processing, Data Cleansing, Data Collection, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging
Intermediate · Course · 1 - 3 Months