Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Flask (Web Framework), Application Deployment, Data Preprocessing, Django (Web Framework), Web Applications, Predictive Modeling, Machine Learning, Python Programming
Mixed · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Data Visualization Software, Health Informatics, Clinical Data Management, Tableau Software, Model Evaluation, Analytics, Health Technology, Data Management, Clinical Research, Telehealth, Statistical Analysis, Data Collection, Big Data
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Wesleyan University
Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, Exploratory Data Analysis, SAS (Software), Statistical Programming, Predictive Modeling, Model Evaluation, Python Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Analysis, Storytelling, Technology Strategies, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Predictive Analytics, Machine Learning, Supervised Learning, Data-Driven Decision-Making, Data Management, Unsupervised Learning, Data Collection, Data Analysis, Nutritional Assessment, Internet Of Things, Artificial Intelligence, Emerging Technologies, Health Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
Beginner · Guided Project · Less Than 2 Hours

Fred Hutchinson Cancer Center
Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, Artificial Intelligence, Predictive Analytics, Record Keeping, Diversity Awareness, Health Equity, Model Evaluation, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours