• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Introduction to Prompt Injection Vulnerabilities

    Skills you'll gain: AI Security, Large Language Modeling, Cybersecurity, Prompt Engineering, Cyber Security Strategy, Threat Modeling, Cyber Security Assessment, Risk Analysis, Application Security, Vulnerability Assessments, Network Security

    3.7
    Rating, 3.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    The Blockchain System

    Skills you'll gain: Blockchain, Data Sharing, Cryptography, Transaction Processing, Fraud detection, Distributed Computing, Data Integrity, FinTech, Systems Architecture, Emerging Technologies, Data Validation, Security Strategy

    4.2
    Rating, 4.2 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Purpose at Work: A Course for Employees and Leaders

    Skills you'll gain: Employee Engagement, Organizational Leadership, Professional Development, Drive Engagement, Leadership, Human Resource Strategy, Culture Transformation, Workforce Development, Business Leadership, Team Building, Industrial and Organizational Psychology, Personal Development, Goal Setting, Self-Awareness, Stress Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Corporate Communications, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    OpenAI for Beginners: AI Assistants for Project Managers

    Skills you'll gain: No-Code Development, Generative AI, AI Product Strategy, Application Deployment, LLM Application, AI Enablement, OpenAI, Project Management, Prompt Engineering

    3.7
    Rating, 3.7 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erstelle Videos für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Video Editing, Social Media Strategy, Graphic and Visual Design Software, Content Creation, Video Production, Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Q

    Queen Mary University of London

    Influencing the Organisation

    Skills you'll gain: Stakeholder Management, Change Management, Professional Networking, Matrix Management, Organizational Leadership, Leadership, Influencing, Organizational Strategy, Personal Development, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    37 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Setup Facebook Messenger for a Business

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build social awareness content for Facebook with Canva

    Skills you'll gain: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Requirements Specifications: Goals and Conflict Analysis

    Skills you'll gain: Requirements Analysis, Security Requirements Analysis, Requirements Elicitation, Requirements Management, Goal Setting, Meeting Facilitation, Conflict Management, Risk Analysis, Diagram Design, Stakeholder Engagement, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

1…232233234…429

In summary, here are 10 of our most popular marketing strategy courses

  • Introduction to Prompt Injection Vulnerabilities: Coursera
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • The Blockchain System: University of California, Irvine
  • Purpose at Work: A Course for Employees and Leaders: University of Michigan
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder
  • OpenAI for Beginners: AI Assistants for Project Managers: Coursera
  • Erstelle Videos für soziale Medien mit Canva: Coursera
  • Influencing the Organisation: Queen Mary University of London
  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • How to Setup Facebook Messenger for a Business: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok