Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Macquarie University
Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Team Building, Team Management, Leadership, Intercultural Competence, People Development, Industrial and Organizational Psychology, Cultural Diversity, Innovation, Conflict Management, Employee Engagement, Empathy & Emotional Intelligence, Decision Making, Communication
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Professional Development, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Job Analysis, Communication, Business Writing
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Leadership, Empowerment, Assertiveness, Planning, Adaptability
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources
Intermediate · Specialization · 1 - 3 Months

University of Cape Town
Skills you'll gain: Design Thinking, Social Impact, Financial Inclusion, Risk Management, Business Modeling, Sustainable Development, Innovation, Performance Measurement, Resource Management, Stakeholder Engagement, Strategic Partnership, Entrepreneurial Finance, Finance, Due Diligence, Case Studies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Employee Coaching, Coaching, Leadership and Management, Team Management, Adaptability, Professional Development, People Development, Organizational Leadership, Leadership, Mentorship, Emotional Intelligence, Decision Making, Communication, Active Listening, Self-Awareness, Critical Thinking
Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Intercultural Competence, Cultural Diversity, Productivity, Cultural Sensitivity, Adaptability, Self-Awareness, Business Ethics, Business Writing, Leadership Development, Cognitive flexibility, Diversity Awareness, Professional Development, Diversity and Inclusion, Workplace inclusivity, Lifelong Learning, Communication
Beginner · Specialization · 3 - 6 Months