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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Research Instruments and Research Hypotheses

    Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Data Analysis with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Validation, LLM Application, AI Product Strategy, Data Analysis, Applied Machine Learning, OpenAI, Data-Driven Decision-Making, Analytical Skills, Exploratory Data Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SAE Institute México

    Storytelling y medios digitales

    Skills you'll gain: Storytelling, Storyboarding, Content Creation, Digital Content, Multimedia, Digital Media Strategy, Technical Writing, Digital Communications, Writing, Scripting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Estratégicos empresariales: Proyecto final

    Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business, Business Management, Market Research, Entrepreneurship, Financial Planning, Marketing, Product Strategy, Marketing Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Global Marketing, Logistics Management, Export Control, Competitive Analysis, Insurance, Business Risk Management, Risk Management, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução à Ciência e Engenharia de Dados

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Modeling, Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Predictive Analytics, Databases, Machine Learning Methods

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Science with R

    Skills you'll gain: Data Ethics, Exploratory Data Analysis, Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Web Scraping, Ggplot2, Model Evaluation, Data Visualization Software, Predictive Modeling, Tidyverse (R Package), Data Visualization, Data Analysis, Regression Analysis, Responsible AI, Data Transformation, R Programming, Data Science, Data Wrangling, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Grab Data Fast with Vertical and Horizontal LOOKUP

    Skills you'll gain: Google Sheets, Spreadsheet Software, Data Import/Export, Data Analysis Software, Data Presentation, Data Analysis, Business Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Social Media Landscape: University of Colorado Boulder
  • Research Instruments and Research Hypotheses: Queen Mary University of London
  • Advanced Data Analysis with ChatGPT: Coursera
  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • Storytelling y medios digitales: SAE Institute México
  • Estratégicos empresariales: Proyecto final : Universidad Nacional Autónoma de México
  • Comércio Internacional: Fundação Instituto de Administração
  • Strategies for Paid Campaigns: Simplilearn
  • Introdução à Ciência e Engenharia de Dados: Fundação Instituto de Administração
  • Data Science with R: Duke University

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