Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Pittsburgh
Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: SQL, Query Languages, Relational Databases, Data Manipulation, Data Analysis, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Sampling (Statistics), Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Web Scraping, Data Science, R (Software), Data Analysis Software
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Storytelling, Data-Driven Decision-Making, Generative AI, Responsible AI, Data Analysis, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Data Science, Tidyverse (R Package), Statistical Modeling, Data Analysis, Regression Analysis, Data Structures, Statistical Analysis, Descriptive Statistics, Programming Principles, Data Transformation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Alibaba Cloud Academy
Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Artificial Intelligence, Systems Thinking, Human Computer Interaction, Data Collection, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Billing, Systems Integration, Facebook, Dashboard, Instagram, Business Software, Pinterest, Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Universidad de los Andes
Skills you'll gain: Data Integration, Data Quality, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Compilation, Data Visualization, Data Analysis, Data-Driven Decision-Making, Data Science, Predictive Modeling, Python Programming
Beginner · Course · 1 - 4 Weeks