• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    P

    Peking University

    生物学概念与途径

    Skills you'll gain: Biochemistry, Molecular Biology, Biology, Chemistry, Life Sciences, Biotechnology, Cell Biology, Scientific Methods, Research, Research Methodologies

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Peking University

    生物演化

    Skills you'll gain: Molecular Biology, Biology, Environment, World History, Bioinformatics, Taxonomy, Science and Research, Scientific Methods, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Pivot Tables And Charts, Data Visualization Software, Information Privacy, Strategic Decision-Making, Informed Consent

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PepsiCo

    PepsiCo: Water Stewardship

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Stormwater Management, Environment and Resource Management, Natural Resource Management, Environment, Corporate Sustainability, Stakeholder Engagement, Governance, Strategic Thinking, Public Works, Forecasting, Environmental Science, Environmental Engineering and Restoration, Quantitative Research, Environmental Monitoring, Supply Chain Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What is Product Lifecycle Management?

    Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Strategic Planning, Business Strategy, Technology Strategies, Innovation, Project Implementation, Change Management, Competitive Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Finanzas y Contabilidad para la Toma de Decisiones

    Skills you'll gain: Financial Statement Analysis, Cost Management, Financial Analysis, Cost Accounting, Cost Estimation, Financial Reporting, Financial Market, Income Statement, Financial Accounting, Balance Sheet, Inventory Accounting, Securities (Finance), Capital Markets, Ledgers (Accounting), Accounting, Corporate Finance, General Accounting, Management Accounting, Financial Data, Accounting Records

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Predictive Modeling and Transforming Clinical Practice

    Skills you'll gain: Predictive Modeling, Clinical Data Management, Intensive Care Unit, Risk Modeling, Clinical Practices, Patient Evaluation, Decision Support Systems, Applied Machine Learning, Health Informatics, Model Evaluation, Qualitative Research, Data Analysis, Model Deployment

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data mining of Clinical Databases - CDSS 1

    Skills you'll gain: Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Data Mining, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, Electronic Medical Record, Precision Medicine, Analytics, Relational Databases, Patient Flow, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Predictive Modeling, SQL, Interoperability, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    L'investissement à impact : les nouvelles frontières

    Skills you'll gain: Sustainable Development, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Business, Economic Development, Asset Management, Investment Management, Investments, Return On Investment, Market Trend, Finance, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    The Business Case for ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Financial Reporting, Corporate Sustainability, Sustainable Business, Enterprise Risk Management (ERM), Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Ethical Standards And Conduct, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building and Training Neural Networks with PyTorch

    Skills you'll gain: Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Convolutional Neural Networks, Deep Learning, Classification Algorithms, Transfer Learning, Applied Machine Learning, Image Analysis, Model Evaluation, Artificial Neural Networks, Computer Vision, Data Preprocessing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语)

    Skills you'll gain: Model Evaluation, SPSS, Statistical Modeling, Statistical Methods, Statistical Analysis, Correlation Analysis, Regression Analysis, Data Analysis Software, Exploratory Data Analysis, Data Manipulation, Advanced Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…242243244…339

In summary, here are 10 of our most popular market research courses

  • 生物学概念与途径: Peking University
  • 生物演化: Peking University
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú
  • PepsiCo: Water Stewardship: PepsiCo
  • What is Product Lifecycle Management?: Coursera
  • Finanzas y Contabilidad para la Toma de Decisiones: Universidades Anáhuac
  • Predictive Modeling and Transforming Clinical Practice: University of Colorado System
  • Data mining of Clinical Databases - CDSS 1: University of Glasgow
  • L'investissement à impact : les nouvelles frontières: ESSEC Business School
  • The Business Case for ESG: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok