• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of Michigan

    Digital Technologies and the Future of Manufacturing

    Skills you'll gain: Internet Of Things, Case Studies, Manufacturing and Production, Manufacturing Processes, Digital Transformation, Manufacturing Operations, Production Planning, Business Transformation, Business Technologies, Technology Strategies, Cloud Computing, Technology Roadmaps, Emerging Technologies, Automation, Strategic Partnership, Operational Efficiency, Business Modeling, Cost Benefit Analysis, Product Lifecycle Management, Risk Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    380 reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    The Chinese University of Hong Kong

    Basic Modeling for Discrete Optimization

    Skills you'll gain: Mathematical Modeling, Problem Solving, Graph Theory, Decision Support Systems, Computational Thinking, Data Modeling, Data Structures, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    458 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Introduction to Cybersecurity & Risk Management

    Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Business Risk Management, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Vulnerability Assessments, Security Management, Cyber Risk, Compliance Management, Asset Management, Security Awareness, Cyber Security Strategy, Threat Management, Security Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    339 reviews

    Beginner · Specialization · 1 - 3 Months

  • V

    Vanderbilt University

    Generative AI Primer

    Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, AI Enablement, LLM Application, Artificial Intelligence, Innovation, Large Language Modeling, Creativity, Human Computer Interaction, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    453 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Human Resources Management and GenAI

    Skills you'll gain: Employee Retention, Talent Pipelining, Succession Planning, Workplace inclusivity, Performance Appraisal, Human Resource Strategy, Prompt Engineering, Mediation, Human Resources, Responsible AI, Employee Engagement, Generative AI Agents, AI Enablement, Human Resources Information System (HRIS), HR Tech, Payroll, Performance Review, Management Training And Development, Generative AI, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    361 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SAS

    SAS Advanced Programmer

    Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Database Management Systems, Program Development, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    406 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Initiation à la programmation (en Java)

    Skills you'll gain: Programming Principles, Java Programming, Java, Computer Programming, Data Structures, Development Environment, Problem Solving, Algorithms, Eclipse (Software), Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    435 reviews

    Beginner · Course · 1 - 3 Months

  • H

    HRCI

    Employee Relations

    Skills you'll gain: Employee Performance Management, Performance Appraisal, Performance Management, Human Resource Policies, Organizational Structure, Policy Development, Conflict Management, Employee Relations, Diversity and Inclusion, Human Resource Strategy, Employee Engagement, Staff Management, Business Ethics, Organizational Effectiveness, Business Continuity, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Next-Gen Workplace Automation with GenAI

    Skills you'll gain: CrewAI, Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, ChatGPT, AI Orchestration, AI Workflows, AI Enablement, Responsible AI, AI Product Strategy, Agentic Workflows, Automation, Workflow Management, Report Writing, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

    4.4
    Rating, 4.4 out of 5 stars
    ·
    398 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Minnesota

    Lean Software Development

    Skills you'll gain: Design Thinking, Process Mapping, Kanban Principles, User Experience Design, Lean Methodologies, Lean Manufacturing, Agile Software Development, Product Development, Lean Six Sigma, Process Improvement, Software Development, Software Development Methodologies, Continuous Improvement Process, Innovation, Prototyping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    397 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Getting Started on Mainframe with z/OS Commands and Panels

    Skills you'll gain: z/OS, Mainframe Computing, Data Management, Data Storage, Control Panels, Command-Line Interface, System Configuration, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    439 reviews

    Intermediate · Course · 1 - 4 Weeks

1…249250251…834

In summary, here are 10 of our most popular brand management courses

  • Digital Technologies and the Future of Manufacturing: University of Michigan
  • Basic Modeling for Discrete Optimization: The Chinese University of Hong Kong
  • Introduction to Cybersecurity & Risk Management: University of California, Irvine
  • Generative AI Primer: Vanderbilt University
  • Human Resources Management and GenAI: Coursera
  • SAS Advanced Programmer: SAS
  • Initiation à la programmation (en Java): École Polytechnique Fédérale de Lausanne
  • Employee Relations: HRCI
  • Next-Gen Workplace Automation with GenAI: Coursera
  • Lean Software Development: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok