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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Advanced IoT Systems Integration and Industrial Applications

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, IT Security Architecture, Data-Driven Decision-Making, Robotics, Automation, Real Time Data, Emerging Technologies, Interoperability, Data Security, Integration Testing, Cloud Services, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Ask Effective Questions

    Skills you'll gain: Interviewing Skills

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build social awareness content for Facebook with Canva

    Skills you'll gain: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    Howard University

    Linear Algebra for Data Science Using Python

    Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, NumPy, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Data Preprocessing, Statistical Modeling, Jupyter, Data Analysis, Machine Learning Methods, Mathematical Modeling, Algebra, Exploratory Data Analysis, Python Programming, Model Evaluation, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Ball State University

    Data Visualization

    Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Google Cloud Platform, Real Time Data, Dataflow, Data Lakes, Data Warehousing, Data Pipelines, Data Architecture, Model Deployment, Big Data, Tensorflow, Data Governance, Dashboard, Apache Spark, Extract, Transform, Load, Metadata Management, Data Management, Applied Machine Learning, Data Preprocessing, PySpark, MLOps (Machine Learning Operations)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Matplotlib, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Adobe Experience Manager, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Digital Content, Case Studies, Customer experience improvement, Online Advertising, Solution Delivery

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • Advanced IoT Systems Integration and Industrial Applications: LearnQuest
  • Ask Effective Questions: Google
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Build social awareness content for Facebook with Canva: Coursera
  • Linear Algebra for Data Science Using Python: Howard University
  • Introduction à l'analyse de données à l'aide d'Excel: Rice University
  • Data Visualization: Ball State University
  • Online Advertising & Social Media: University of Maryland, College Park
  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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