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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability

    Mixed · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Innovation

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 3 Months

  • B

    Ball State University

    Data Visualization

    Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Business Transformation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    40 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Infonomics II: Business Information Management and Measurement

    Skills you'll gain: Asset Management, Intellectual Property, Data Quality, Information Management, Digital Assets, Business Valuation, Information Systems, Management Information Systems, Data Governance, Enterprise Modeling, Business Metrics, Accounting, Organizational Structure, Innovation, Data Analysis, Big Data

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Artificial Intelligence, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Marketing Design, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Productivity, Video Production, Drive Engagement, Creative Design

    Beginner · Specialization · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Transformación digital de Gobiernos

    Skills you'll gain: Digital Transformation, Cybersecurity, Data Management, Big Data, Talent Management, Interoperability, Business Transformation, Technology Strategies, Analytics, Data Security, Project Design, Public Policies, Policy Development, Public Administration, Service Design, Data-Driven Decision-Making, Governance, Economic Development, Process Improvement, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    139 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Freelance Editing: Launch & Build Your Video Editing Career: Skillshare
  • Конкурентная стратегия : Ludwig-Maximilians-Universität München (LMU)
  • Data Visualization: Ball State University
  • Automated Report Generation with Generative AI: Coursera
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Machine Learning in Retail: Coursera
  • Infonomics II: Business Information Management and Measurement: University of Illinois Urbana-Champaign
  • GenAI for Risk Management Essentials: Coursera
  • Data Science at Scale - Capstone Project: University of Washington
  • Launching Your Freelancing Business: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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