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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Ética, cultura y perspectivas globales

    Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 3 Months

  • N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Customer Analysis, Stakeholder Analysis, Working Capital, Corporate Finance, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Business Developer

    Skills you'll gain: Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Negotiation, Sales Strategy, Overcoming Objections, Accountability, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Stakeholder Management, Sales, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Hotel Operations, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Business Technologies, Data Analysis, Data-Driven Decision-Making, Strategic Thinking, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Visualization and Transformation with R

    Skills you'll gain: Exploratory Data Analysis, Ggplot2, Data Visualization Software, Tidyverse (R Package), Data Visualization, Version Control, Data Analysis, Statistical Methods, Data Wrangling, R Programming, GitHub, Data Transformation, Statistical Analysis, Git (Version Control System), Data Manipulation, Statistical Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Social Media Content, Content Strategy, Personalized Service, Brainstorming, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Corporate Communications, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Artificial Intelligence for Healthcare

    Skills you'll gain: Healthcare 5.0, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Artificial Intelligence, AI Enablement, Jupyter, Healthcare Ethics, Health Informatics, Healthcare Industry Knowledge, LLM Application, Machine Learning, Deep Learning, Machine Learning Software, MLOps (Machine Learning Operations), Generative Model Architectures, Statistical Machine Learning, AI Product Strategy, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IESE Business School

    Career Path Essentials

    Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis and Visualization with Microsoft Excel: Logical Operations
  • Ética, cultura y perspectivas globales: University of Illinois Urbana-Champaign
  • Key Success Factors in Supply Chain Finance: New York Institute of Finance
  • Crea tu primera campaña con Facebook Ads Manager: Coursera
  • Business Developer: UBITS
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder
  • Data Visualization and Transformation with R: Duke University
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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