• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • S

    Starweaver

    Change Management for GenAI Integration

    Skills you'll gain: Responsible AI, Organizational Change, Stakeholder Engagement, Change Management, AI Enablement, Innovation, Stakeholder Communications, Business Transformation, Generative AI, Culture Transformation, Technology Strategies, Performance Metric, Employee Engagement, Key Performance Indicators (KPIs), Business Strategy, Communication Strategies

    3.5
    Rating, 3.5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alberta Machine Intelligence Institute

    Optimizing Machine Learning Performance

    Skills you'll gain: Responsible AI, Data Ethics, MLOps (Machine Learning Operations), Model Deployment, Business Operations, Machine Learning, Ethical Standards And Conduct, Operational Analysis, Applied Machine Learning, Business Strategy, AI Enablement, AI Product Strategy, Model Evaluation, Data Maintenance, Performance Tuning, Risk Mitigation, Performance Metric, Continuous Monitoring, Systems Integration, Stakeholder Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Agile and Hybrid Approaches in a Project Environment

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Management Life Cycle, Kanban Principles, Project Management Institute (PMI) Methodology, Project Management, Sprint Planning, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Risk Management, Team Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Practice Exam for Scrum.org PSPO I Certification

    Skills you'll gain: Agile Product Development, Agile Project Management, Agile Methodology, Product Management, Sprint Retrospectives, Sprint Planning, Backlogs, Product Testing, User Acceptance Testing (UAT)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    63 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Business Consulting, Interviewing Skills, Estimation, Case Studies, Business Planning, Business Management, Business Strategy, Analysis, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Customer-Centric Enterprise: Product Lifecycle Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Engaging in Strategic Management in Healthcare Organizations

    Skills you'll gain: Strategic Decision-Making, Strategic Leadership, Organizational Strategy, Corporate Strategy, Business Strategy, Organizational Structure, Performance Management, Health Care Administration, Business Management, Strategic Partnership, Leadership, Mergers & Acquisitions, Analysis, Competitive Analysis, New Business Development, Market Analysis, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Sustainable Business, Artificial Intelligence, Emerging Technologies, Machine Learning, Natural Language Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Advancing Women in Tech

    Real-World Cloud PM 1 of 3: Cloud Business and Technology

    Skills you'll gain: Cloud Computing, Amazon Web Services, Cloud Services, Amazon S3, Cloud Storage, Product Management, Scalability, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Drug Interaction, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

1…267268269…431

In summary, here are 10 of our most popular marketing strategy courses

  • Change Management for GenAI Integration: Starweaver
  • Optimizing Machine Learning Performance: Alberta Machine Intelligence Institute
  • Agile and Hybrid Approaches in a Project Environment: Microsoft
  • Practice Exam for Scrum.org PSPO I Certification: SkillUp
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Fundamentals of Management Consulting: Board Infinity
  • Customer-Centric Enterprise: Product Lifecycle Management: University of Maryland, College Park
  • Engaging in Strategic Management in Healthcare Organizations: Northeastern University
  • ESG Data & Accountability: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok