Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: SQL, Data Manipulation, Data Analysis, Business Analytics, Query Languages, Databases, Relational Databases, Data Management, Data Modeling, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Instagram, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Impact, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Machine Learning, Data Preprocessing
Intermediate · Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Exploratory Data Analysis, Image Analysis, Data Science, Data Transformation, Data Manipulation, Big Data, Performance Tuning, Python Programming, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Operational Excellence, Process Improvement, Stakeholder Management, Quality Management, Organizational Strategy, Continuous Improvement Process, Root Cause Analysis, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Analysis, Interactive Data Visualization, Data Management, Business Analytics, Data-Driven Decision-Making, Data Visualization Software, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design
Beginner · Course · 1 - 4 Weeks