Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence
Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Apache Hadoop, Apache Spark, Big Data, Amazon Web Services, Business Intelligence, Command-Line Interface, Data-Driven Decision-Making, Data Processing, Analytics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Sales Management, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Business Modeling, Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Snowflake Schema, Dashboard, Data Warehousing, Database Management, Data Storage, SQL, Business Intelligence, Data Management, Data Visualization Software, Data Analysis, Cloud Computing, Cloud Platforms, Benchmarking, Market Share
Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Model Evaluation, SPSS, Statistical Modeling, Statistical Methods, Statistical Analysis, Correlation Analysis, Regression Analysis, Data Analysis Software, Exploratory Data Analysis, Data Manipulation, Advanced Analytics
Mixed · Course · 3 - 6 Months

Skills you'll gain: AWS Kinesis, Model Evaluation, AWS SageMaker, Machine Learning Algorithms, Data Collection, Amazon Redshift, MLOps (Machine Learning Operations), Image Analysis, Reinforcement Learning, Amazon Web Services, Model Deployment, Data Preprocessing, Scalability, Classification Algorithms, Forecasting, Feature Engineering, Algorithms, Data Analysis, Predictive Modeling, Data Modeling
Beginner · Specialization · 1 - 3 Months

Howard University
Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Adobe Firefly, Marketing Design, Color Theory, Image Quality, Creative Thinking, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Make.com, Email Automation, Deepseek, AI Workflows, Operational Efficiency, No-Code Development, Automation
Beginner · Course · 1 - 4 Weeks
CertNexus
Skills you'll gain: Data Preprocessing, Data Analysis, Data Collection, AI Workflows, Statistical Analysis, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Feature Engineering, Machine Learning Algorithms, Process Management
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Data Processing, Social Sciences, Trend Analysis, Data Collection, Unstructured Data, Simulations, Big Data, Machine Learning, Computational Thinking, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing
Intermediate · Guided Project · Less Than 2 Hours