Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad Austral
Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), Data Preprocessing, Data Cleansing, Artificial Neural Networks, Data Manipulation, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Applied Machine Learning, Text Mining, Jupyter, Pandas (Python Package), Application Lifecycle Management, Systems Architecture, Analysis, Deep Learning, Python Programming
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, Design Software, Presentations, Advertising, Design, Graphic Design, Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Parsons School of Design, The New School
Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication
Beginner · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Healthcare Ethics, Medical Imaging, Precision Medicine, Healthcare Industry Knowledge, AI Personalization, Applied Machine Learning, Radiology, Machine Learning, Medical Management, Health Informatics, Health Care Procedure and Regulation, Natural Language Processing, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Generative AI Agents, Computer Science, Medical Support, Business Strategy, Business
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Statistical Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, Project Management, AI Product Strategy, Responsible AI, Generative AI, Project Coordination, Cost Reduction, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Data Literacy, Data Integrity, Case Studies, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Visualization Software, Data-Driven Decision-Making, Data Validation, Database Management
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Human Resources, Responsible AI, Developing Training Materials, Generative AI, AI Enablement, Workforce Development, Miro AI, Data Ethics, Recruitment, Generative AI Agents, People Analytics, People Management, AI Personalization, Talent Management, Automation, Talent Acquisition, Prompt Engineering, No-Code Development, Agentic systems, Business Operations
Beginner · Specialization · 1 - 3 Months

Logical Operations
Skills you'll gain: Power BI, Business Reporting, Business Intelligence, Data Storytelling, Business Intelligence Software, Data Visualization Software, Data Analysis, Microsoft Excel, Data Analysis Software, Data Modeling, Data Integration, Self Service Technologies, Data Management, Microsoft PowerPoint, Microsoft 365, Microsoft Office
Mixed · Course · 1 - 4 Weeks