• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • P

    PepsiCo

    PepsiCo: Water Stewardship

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Stormwater Management, Environment and Resource Management, Natural Resource Management, Environment, Corporate Sustainability, Stakeholder Engagement, Governance, Strategic Thinking, Public Works, Forecasting, Environmental Science, Environmental Engineering and Restoration, Quantitative Research, Environmental Monitoring, Supply Chain Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Siemens

    Expedite – Skills for Industry: Industry Foundations

    Skills you'll gain: Product Lifecycle Management, Digital Transformation, Business Communication, Business Acumen, Customer Service, Cost Benefit Analysis, Product Management, Financial Acumen, Customer experience strategy (CX), Stakeholder Communications, New Product Development, Cross-Functional Collaboration, Communication, Business, Innovation, Strategic Decision-Making

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    كيفية بناء منظمة متعلمة|How to Build a Learning Organization

    Skills you'll gain: Training and Development, Knowledge Transfer, Culture Transformation, Organizational Structure, Organizational Leadership, Willingness To Learn, Organizational Change, Organizational Effectiveness, Innovation, Learning Strategies, Market Share, Business Strategy, Case Studies, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Liderazgo en la empresa familiar

    Skills you'll gain: Leadership, Organizational Leadership, Business Leadership, Leadership and Management, Governance, Strategic Leadership, Leadership Development, Succession Planning, Business Management, Business Administration, Strategic Thinking, Business, Business Strategy, New Business Development, Stakeholder Engagement, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Western Australia

    Understanding Diversity and Inclusion

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Workplace inclusivity, Employee Engagement, Intercultural Competence, Data Collection, Recruitment Strategies, Recruitment, Business Metrics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Managing Conflict

    Skills you'll gain: Conflict Management, Active Listening, Mediation, Teamwork, Collaboration, De-escalation Techniques, Negotiation, Leadership, Interpersonal Communications, Emotional Intelligence, Empathy, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Launch & Optimize Multi-Channel Ad Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain Applications in Fintech

    Skills you'll gain: Blockchain, FinTech, Digital Assets, Financial Services, Payment Systems, Financial Regulation, International Finance, Emerging Technologies, Asset Management, Artificial Intelligence, Regulation and Legal Compliance, Insurance

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yonsei University

    Valuation and Financial Analysis For Startups Capstone

    Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Forecasting, Financial Management, Financial Modeling, Entrepreneurship, Market Analysis, Cash Flows, Competitive Analysis, Business Research, Company, Product, and Service Knowledge, Business Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

1…283284285…431

In summary, here are 10 of our most popular marketing strategy courses

  • PepsiCo: Water Stewardship: PepsiCo
  • Expedite – Skills for Industry: Industry Foundations: Siemens
  • كيفية بناء منظمة متعلمة|How to Build a Learning Organization: Alfaisal University | KLD
  • Liderazgo en la empresa familiar: Tecnológico de Monterrey
  • Market Analysis: University of Minnesota
  • Managing the New Product Development Process: University of Colorado Boulder
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Understanding Diversity and Inclusion: University of Western Australia
  • Managing Conflict: Packt
  • Launch & Optimize Multi-Channel Ad Campaigns: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok