Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Data Mining, Applied Machine Learning, Feature Engineering, Exploratory Data Analysis, Data Analysis, Algorithms
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Precision Medicine, Game Theory, Reinforcement Learning, Data-Driven Decision-Making, Clinical Trials, Bioinformatics, Data Analysis, Image Analysis, Analytics, Markov Model, Bayesian Statistics, Time Series Analysis and Forecasting, Forecasting, Data Science, Strategic Decision-Making, Statistical Methods, Anomaly Detection, Applied Machine Learning, Cybersecurity, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Case Studies, AI Enablement, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Presentation, Data Visualization Software, Data Import/Export, Big Data, Analytics, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Database Design, Exploratory Data Analysis, Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Natural Language Processing, Large Language Modeling, Model Evaluation, Recurrent Neural Networks (RNNs), Classification Algorithms, Data Ethics, Responsible AI, Text Mining, Transfer Learning, Machine Learning Methods, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Data Processing, Embeddings, Machine Learning, Data Analysis, Data Cleansing
Intermediate · Specialization · 3 - 6 Months

Universidade de São Paulo
Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis
Intermediate · Course · 1 - 4 Weeks