• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethics of Communication

    Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Case Studies, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    74 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Data Ethics, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Business Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations: Final Project

    Skills you'll gain: Sales Management, Sales Territory Management, General Sales Practices, Training and Development, Sales Process, Sales Strategy, Organizational Structure, Compensation Management, Recruitment, Employee Performance Management, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    GIS Applications Across Industries

    Skills you'll gain: ArcGIS, Geographic Information Systems, Public Health and Disease Prevention, Public Health, Land Management, Geospatial Information and Technology, Geospatial Mapping, Spatial Analysis, Epidemiology, Community Health, Spatial Data Analysis, Social Determinants Of Health, Emergency Response, Environmental Science, Natural Resource Management, Emergency Services, Business Development, Environment and Resource Management, Hazard Analysis, 3D Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Materials Science for Advanced Technological Applications

    Skills you'll gain: Semiconductors, Electronic Components, Materials science, Mechanical Engineering, Electrical Engineering, Electronics Engineering, Electronics, Thermal Management, Structural Analysis, Chemical Engineering, Manufacturing Processes, Chemistry, Failure Analysis, Process Control, Engineering Calculations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    197 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics Capstone

    Skills you'll gain: Data Presentation, Data Cleansing, Predictive Analytics, Business Analytics, Financial Analysis, Advanced Analytics, Data Preprocessing, Data Analysis, Technical Communication, Investment Management, Data Manipulation, Model Evaluation, Statistical Modeling, Regression Analysis, Classification Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Modalidades organizacionales ágiles en base a la Metodología Scrum

    Skills you'll gain: Organizational Structure, Organizational Change, Agile Methodology, Culture Transformation, Business Transformation, Agile Project Management, Sprint Retrospectives, Sprint Planning, Organizational Leadership, Strategic Leadership, Continuous Improvement Process, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Campus BBVA

    Cybersecurity for Tech Professionals

    Skills you'll gain: Computer Security Incident Management, Cybersecurity, Cyber Attacks, Incident Response, Crisis Management, Security Information and Event Management (SIEM), Data Security, Fraud detection, Network Security, Security Awareness, Threat Detection, Payment Systems, Identity and Access Management, Mobile Security, Virtual Private Networks (VPN), Authentications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Web of Data

    Skills you'll gain: Semantic Web, Query Languages, Data Management, Data Integration, Data Processing, JSON, Data Sharing, Data Mining, Interoperability, Extensible Markup Language (XML), Web Services, Data Modeling

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Target Market, Persona Development, Systems Thinking, Value Propositions, New Product Development, Technical Management, Financial Statements, Growth Strategies, Business Ethics, Market Opportunities, Intellectual Property, Gap Analysis, Financial Modeling, Engineering Management, Engineering

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Introdução à Economia do Trabalho: Teorias e Políticas

    Skills you'll gain: Labor Law, Labor Relations, Economics, Socioeconomics, Economic Development, Social Sciences, Employee Relations, Human Resource Policies, Public Policies, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…306307308…834

In summary, here are 10 of our most popular brand management courses

  • Ethics of Communication: The University of Notre Dame
  • Business & Technology: Illinois Tech
  • Sales Operations: Final Project: West Virginia University
  • GIS Applications Across Industries: University of California, Davis
  • Materials Science for Advanced Technological Applications: Arizona State University
  • Advanced Business Analytics Capstone: University of Colorado Boulder
  • Modalidades organizacionales ágiles en base a la Metodología Scrum: Universidad Austral
  • Cybersecurity for Tech Professionals: Campus BBVA
  • Web of Data: 28DIGITAL
  • Technology Entrepreneurship: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok