• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    Generative AI Teach-Out

    Skills you'll gain: ChatGPT, Generative AI, AI Product Strategy, Large Language Modeling, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence, Natural Language Processing, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Social Sciences, Healthcare Industry Knowledge

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Negotiation Skills

    Skills you'll gain: Negotiation, Professionalism, Professional Development, Organizational Skills, Persona Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Applied Cryptography

    Skills you'll gain: Cryptography, Network Security, Encryption, Advanced Encryption Standard (AES), Cybersecurity, Key Management, Security Engineering, Data Integrity, Federated Learning, Security Management

    Beginner · Course · 1 - 3 Months

  • D

    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Ethics, Customer experience strategy (CX), Predictive Analytics, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Analytics, Cloud Computing, Business Analytics, Cloud Services, Automation, Systems Thinking, Complex Problem Solving, Process Optimization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    AI Business School

    Practical AI and prompting for management professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Sales, Sales Enablement, AI Personalization, Large Language Modeling, ChatGPT, AI Enablement, Workflow Management, Artificial Intelligence, Ideation, Innovation, Business Transformation, Content Creation, Key Management

    Intermediate · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: DevSecOps

    Skills you'll gain: DevSecOps, Secure Coding, Application Security, IT Security Architecture, DevOps, Security Engineering, Security Testing, Security Controls, Cyber Security Strategy, Cybersecurity, Infrastructure as Code (IaC), Vulnerability Management

    Beginner · Course · 1 - 3 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Cultural Diversity, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    Intermediate · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Medical Professionals

    Skills you'll gain: AI Personalization, Applied Machine Learning

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    Negotiation

    Skills you'll gain: Negotiation, Conflict Management, Communication, Contingency Planning, Active Listening, Strategic Thinking, Planning, Empathy, Research, Analysis, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Sistemática de Comércio Exterior

    Skills you'll gain: Logistics, Logistics Management, Export Control, International Finance, Transportation Management, Supply Chain, Entrepreneurship, Market Opportunities, Market Research, Regulatory Compliance, Operational Efficiency, Commercial Laws, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Tecnológica Centroamericana

    Metodologías activas para el aprendizaje

    Skills you'll gain: Business Modeling, Business Planning, Business Strategy, Digital pedagogy, Pedagogy, Instructional Strategies, Teaching, New Business Development, Education Software and Technology, Classroom Management, Entrepreneurship, Program Implementation, Learning Management Systems, Case Studies, Student-Centred Learning, Project Design, Proposal Development, Program Evaluation, Student Engagement, Design Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Intermediate · Specialization · 3 - 6 Months

1…328329330…427

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI Teach-Out: University of Michigan
  • Negotiation Skills: LearnKartS
  • Cyber Security: Applied Cryptography: Macquarie University
  • Data Analytics for Digital Transformation: Dartmouth College
  • Practical AI and prompting for management professionals: AI Business School
  • Cyber Security: DevSecOps: Macquarie University
  • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
  • AI for Medical Professionals: AI CERTs
  • Negotiation : Arizona State University
  • Sistemática de Comércio Exterior: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok