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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Data Literacy in Practice

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data Presentation, Data Storytelling, Data Analysis, Data Cleansing, Data Preprocessing, Technical Communication

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    파이썬의 응용 소셜 네트워크 분석

    Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Predictive Analytics, Predictive Modeling, Pandas (Python Package), Matplotlib, Probability Distribution, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    The Ideation Process

    Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Data Science Techniques (with AWS Integration)

    Skills you'll gain: AWS SageMaker, Unsupervised Learning, Feature Engineering, Time Series Analysis and Forecasting, Model Deployment, Cloud Deployment, Amazon Web Services, Applied Machine Learning, Advanced Analytics, Machine Learning Methods, Amazon S3, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Model Evaluation, Statistical Analysis, MLOps (Machine Learning Operations), Predictive Analytics, Data Preprocessing, Supervised Learning, Regression Analysis

    Beginner · Course · 1 - 3 Months

  • E

    Empower School of Health

    Innovations in Digital Health

    Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Health Systems, Big Data, Health Care, Robotics, Telehealth, Value-Based Care, Blockchain, Artificial Intelligence, Medical Privacy, Healthcare Ethics, Predictive Analytics, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Enhance User Interface Design with Mood Boards in Miro

    Skills you'll gain: Design Thinking, User Experience Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, Persona (User Experience), User Acceptance Testing (UAT), Mockups, Storyboarding

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Literacy in Practice: SAS
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Analyze and Optimize User Retention: Coursera
  • 파이썬의 응용 소셜 네트워크 분석: University of Michigan
  • The Ideation Process: University of Minnesota
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Advanced Probability and Statistical Methods: Johns Hopkins University
  • Advanced Data Science Techniques (with AWS Integration): Coursera
  • Innovations in Digital Health: Empower School of Health
  • AI Prompts for SEO Growth: Coursera

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