• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Design Thinking, Human Centered Design, Usability, Mockups, Design Research, User Research, Innovation, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    164 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Arizona State University

    商务英语课程:管理与领导力英语 Management & Leadership

    Skills you'll gain: Meeting Facilitation, Employee Coaching, Telephone Skills, Active Listening, Taking Meeting Minutes, Leadership and Management, Leadership, Business Communication, Business Leadership, Team Leadership, Staff Management, Verbal Communication Skills, Business Writing, Team Building, Communication, Business Correspondence, Communication Strategies, Constructive Feedback, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Управление рисками проекта и изменениями

    Skills you'll gain: Project Risk Management, Scope Management, Project Management, Strategic Communication, Change Management, Stakeholder Communications, Risk Analysis, Risk Mitigation, Cost Management, Communication, Management Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    87 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Content Creation Essentials

    Skills you'll gain: Facebook, Content Creation, Social Media Content, Graphic Design, Social Media, Drive Engagement, Photo/Video Production and Technology, Video Production, Copywriting, Storytelling, AI Product Strategy, Design Elements And Principles, Prompt Engineering, Photo Editing, Writing, Video Editing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Resilience Engineering and Leadership in Crisis

    Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Disaster Recovery, Leadership, Contingency Planning, Leadership and Management, Threat Management, Climate Change Adaptation, Change Management, Threat Detection, Infrastructure Security, Resilience, Business Continuity, Organizational Change, Engineering Management, Emergency Response, Business Ethics, Communication, Sustainable Development

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Companies and climate change

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Environmental Management Systems, Business Transformation, Climate Change Adaptation, Business Strategy, Business Modeling, Supplier Management, Stakeholder Engagement, Corporate Finance, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des visuels Instagram pour entreprises avec PicMonkey

    Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Marketing Materials, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Climate Resilience and Urban Sustainability

    Skills you'll gain: Systems Thinking, Environmental Laws, Sustainable Development, Climate Change Adaptation, Land Development, Community Development, Environmental Policy, Social Impact, Sustainable Design, Social Justice, Socioeconomics, Environmental Science, Climate Change Mitigation, Energy and Utilities

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Project Management: Acronyms to Trello Tasks

    Skills you'll gain: Project Management Software, Workflow Management, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Timelines, Verbal Communication Skills, Communication, Vocabulary

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    Storytelling avanzado: comunicación de alto impacto

    Skills you'll gain: Presentations, Storytelling, Data Storytelling, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Advanced · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    ESADE Business and Law School

    La gestión en la empresa familiar

    Skills you'll gain: Family Support, Business Management, Governance, Systems Thinking, Risk Analysis, Business Systems, Relationship Management, Organizational Development, Succession Planning, Human Resource Strategy, Leadership, Decision Making, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 3 Months

1…349350351…502

In summary, here are 10 of our most popular social media marketing courses

  • Interaction Design Capstone Project: University of California San Diego
  • 商务英语课程:管理与领导力英语 Management & Leadership: Arizona State University
  • Управление рисками проекта и изменениями: University of California, Irvine
  • Facebook Content Creation Essentials: Coursera
  • Resilience Engineering and Leadership in Crisis: University of Colorado Boulder
  • Companies and climate change: ESSEC Business School
  • Créer des visuels Instagram pour entreprises avec PicMonkey: Coursera
  • Climate Resilience and Urban Sustainability: University of Colorado Boulder
  • Project Management: Acronyms to Trello Tasks: Coursera
  • Storytelling avanzado: comunicación de alto impacto: UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok