Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Artificial Intelligence, Generative AI, Predictive Analytics, Consumer Behaviour, Automation
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Mobile Banking, Social Media, E-Commerce, Business Modeling, Technology Strategies, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, Information Systems, Enterprise Resource Planning
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Employee Coaching, AI Enablement, Smart Goals, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Adobe Firefly, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, Motion Graphics, AI Workflows, Responsible AI, Content Strategy, Content Management, Artificial Intelligence, Automation, Authentications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Amazon Bedrock, Agentic Workflows, Serverless Computing, Responsible AI, Generative AI Agents, AI Security, Prompt Engineering, Cloud Deployment, Help Desk Support, Product Support, Customer Relationship Management (CRM) Software, Customer Relationship Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours