• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluating Large Language Model Outputs: A Practical Guide

    Skills you'll gain: Responsible AI, Large Language Modeling, Model Evaluation, Generative AI, Data Ethics, Google Cloud Platform, Quality Assessment, Image Quality, Human Factors, Performance Metric

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Accenture

    Start Your Lifelong Learning

    Skills you'll gain: Conflict Management, Growth Mindedness, Emotional Intelligence, Lifelong Learning, Critical Thinking, Active Listening, Decision Making, Problem Solving, Willingness To Learn, Communication, Stress Management, Resilience, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    UX Design: An Introduction

    Skills you'll gain: User Experience Design, User Experience, Human Computer Interaction, User Centered Design, Usability, User Interface (UI), Interaction Design, Design, Design Research, User Research, Wireframing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Structural Racism: Causes of Health Inequities in the U.S.

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Social Determinants Of Health, Policy Analysis, Public Health, Socioeconomics, Cultural Responsiveness, Advocacy, Sociology

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilize Survey Monkey as an Evaluation Tool

    Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to find audience interests with Meta Business Suite

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Customer Analysis, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Discovery and Low-Fidelity Design with Sketch and Miro

    Skills you'll gain: Wireframing, Persona (User Experience), User Experience Design, User Centered Design, Usability, User Research, Design Research, Prototyping, Miro AI, User Flows, Mockups, Ideation

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Trabajo en equipo y creatividad

    Skills you'll gain: Creativity, Ideation, Teamwork, Creative Thinking, Presentations, Team Building, Communication, Brainstorming, Innovation, Persuasive Communication, Influencing, Collaboration, Professional Development, Creative Problem-Solving, Open Mindset, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain e Negócios: Aplicativos e Implicações

    Skills you'll gain: Blockchain, Business Transformation, Governance, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, Business Management, New Business Development, Social Impact, Innovation, Intellectual Property

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Interviewing Best Practices

    Skills you'll gain: Recruitment, Talent Recruitment, Interviewing Skills, Full Cycle Recruitment, Recruitment Strategies, Talent Acquisition, Employee Onboarding, Decision Making, Communication

    4
    Rating, 4 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Los pilares de la negociación

    Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

1…374375376…442

In summary, here are 10 of our most popular social media marketing courses

  • Evaluating Large Language Model Outputs: A Practical Guide: Coursera
  • Start Your Lifelong Learning: Accenture
  • UX Design: An Introduction: Indian Institute of Technology Guwahati
  • Structural Racism: Causes of Health Inequities in the U.S.: University of Michigan
  • Utilize Survey Monkey as an Evaluation Tool: Coursera
  • How to find audience interests with Meta Business Suite: Coursera
  • Discovery and Low-Fidelity Design with Sketch and Miro: Coursera
  • Trabajo en equipo y creatividad: University of Illinois Urbana-Champaign
  • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
  • Interviewing Best Practices: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok