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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    211 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Introduction to Communication Science

    Skills you'll gain: Culture, Interpersonal Communications, Media and Communications, Research, Persuasive Communication, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Visualization Software, Relational Databases, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface (UI), Mobile Development, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Fundamentals of Good Clinical Practice: Recruitment & Trial

    Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Clinical Research, Clinical Trials, Clinical Research Ethics, Institutional Review Board (IRB), Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
  • Product Management Fundamentals: Xbox
  • Essential Marketing Frameworks: University of Washington
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Blockchain Opportunity Analysis: INSEAD
  • Introduction to Communication Science: University of Amsterdam
  • Introduction to Data Analytics: IBM
  • Meta Android Developer: Meta
  • Social Media Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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