• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Understanding Cancer Metastasis

    Skills you'll gain: Immunology, Oncology, Cell Biology, Biology, Pathology, Molecular Biology, Laboratory Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    211 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Visualization Software, Relational Databases, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface (UI), Mobile Development, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Fundamentals of Good Clinical Practice: Recruitment & Trial

    Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Clinical Research, Clinical Trials, Clinical Research Ethics, Institutional Review Board (IRB), Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Content Performance Analysis, Social Media, Marketing Analytics, Target Audience, Marketing Budgets, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Brand Management, Digital Marketing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    AI in Clinical Decision Support & Diagnostics

    Skills you'll gain: Health Technology, Healthcare Ethics, Clinical Informatics, Medical Imaging, Diagnostic Radiology, Clinical Documentation, Radiology, Clinical Assessment, Clinical Nursing, Data Ethics, Responsible AI, Image Analysis, Health Informatics, X-Ray Computed Tomography, Clinical Research, Electronic Medical Record System, Predictive Analytics, Artificial Intelligence, Decision Support Systems, AI Personalization

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Business Reporting, Data Mart, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.6K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Card Sorting: Organize Content with Card Sort Techniques

    Skills you'll gain: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

1…404142…338

In summary, here are 10 of our most popular market research courses

  • Product Management Fundamentals: Xbox
  • Understanding Cancer Metastasis: Johns Hopkins University
  • Blockchain Opportunity Analysis: INSEAD
  • Introduction to Data Analytics: IBM
  • Meta Android Developer: Meta
  • Fundamentals of Good Clinical Practice: Recruitment & Trial: Novartis
  • Meta Social Media Marketing: Meta
  • AI in Clinical Decision Support & Diagnostics: Starweaver
  • Google Business Intelligence: Google
  • Excel Skills for Business: Essentials: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok