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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Découvrez les différents types de publicités Facebook et lequel vous convient le mieux

    Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Collection, Psychology

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI SEO Content Creation

    Skills you'll gain: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Uncover Data's True Story: Statistics Unveiled

    Skills you'll gain: Descriptive Statistics, Data Analysis, Data Visualization, Descriptive Analytics, Exploratory Data Analysis, Data Presentation, Data Transformation, Statistics, Data Visualization Software, Data Storytelling, Statistical Methods, Technical Communication, Statistical Analysis, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Dataplex: Qwik Start - Console

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • M

    Microsoft

    JavaScript Career Launch and Capstone

    Skills you'll gain: Full-Stack Web Development, Application Design, Webpack, React.js, Web Applications, Package and Software Management, Web Development, Version Control, Software Documentation, Web Development Tools, JavaScript Frameworks, Web Content Accessibility Guidelines, Application Deployment, Frontend Performance, Software Architecture, Cloud Deployment, Software Testing, Javascript, UI Components, Interactive Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Detect and Investigate Threats with Security Command Center

    Skills you'll gain: Threat Detection, Threat Management, Cloud Security, Google Cloud Platform, Vulnerability Management, Vulnerability Assessments, Security Information and Event Management (SIEM), Public Cloud

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Text Mining, Python Programming, Data Analysis, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Design for Learning: UX in Online Teaching

    Skills you'll gain: Video Production, Instructional Design, Digital pedagogy, Virtual Environment, User Interface and User Experience (UI/UX) Design, Teaching, Education Software and Technology, User Centered Design, Student Engagement, Learning Styles, Technical Writing, Web Content Accessibility Guidelines, UI/UX Research, Online Advertising, Survey Creation

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Building and Optimizing Decision Systems

    Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Business Modeling, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Content Creation with Scalenut: Craft Content Strategies

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Web Content, Content Marketing, AI Personalization, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Découvrez les différents types de publicités Facebook et lequel vous convient le mieux: Coursera
  • Eye tracking y el estudio de la percepción visual: Universitat Autònoma de Barcelona
  • AI SEO Content Creation: Coursera
  • Uncover Data's True Story: Statistics Unveiled: Coursera
  • Dataplex: Qwik Start - Console: Google Cloud
  • JavaScript Career Launch and Capstone: Microsoft
  • Detect and Investigate Threats with Security Command Center: Google Cloud
  • Product Reviews Text-based Search - OpenAI Text Embedding: Coursera
  • Design for Learning: UX in Online Teaching: Packt
  • Building and Optimizing Decision Systems: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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