• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Master AWS Rekognition: Analyze, Detect, and Automate

    Skills you'll gain: Serverless Computing, Computer Vision, Image Analysis, Amazon Web Services, AI Enablement, Amazon S3, AWS Identity and Access Management (IAM), Text Mining, Data Processing, Unstructured Data

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Ethical Selling and Market Adaptation

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Crea embeddings, búsqueda de vectores y RAG con BigQuery

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Se préparer à devenir Professional Data Engineer

    Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Einführung in Data Engineering in Google Cloud

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Pipelines, Google Cloud Platform, Data Migration, Apache Spark, Data Processing, Apache Airflow, Big Data, Data Integration, Data Lakes, Cloud Storage, Data Storage, Data Management, Automation, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Performance Measurement, Human Resource Strategy, Strategic Marketing, Marketing, Human Resources Management and Planning, Talent Management, Key Performance Indicators (KPIs), Strategic Leadership, Marketing Management, Branding, Organizational Strategy, Organizational Change, Technology Strategies, Information Systems, Marketing Planning, Marketing Strategies, People Development, Business Intelligence, Business Operations, Brand Strategy

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Diagnostic Tests, Descriptive Analytics, Business Analytics, Social Determinants Of Health, Healthcare Ethics, Biostatistics, Gerontology, Health Policy, Health Promotion, Cloud Security, Occupational Health, Telehealth, Digital Transformation, Public Health, Leadership, Object Oriented Programming (OOP), Program Evaluation, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Data Storytelling, Business Modeling, Human Resource Strategy, Selling Techniques, Financial Statements, Strategic Marketing, Portfolio Management, Digital Transformation, Marketing Planning, Business Analytics, Corporate Sustainability, Entrepreneurial Finance, Team Leadership, B2B Sales, Equities, Branding, Teamwork, Technology Strategies

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Hands-On Projects
    Hands-On Projects
    O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Climate Change Adaptation, Immigration Law, Governance, Public Safety and National Security, Sustainable Development, Ancient History, Social Sciences, Security Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Hands-On Projects
    Hands-On Projects
    U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Sustainable Business

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

    Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

1…454455456…457

In summary, here are 10 of our most popular marketing analytics courses

  • Master AWS Rekognition: Analyze, Detect, and Automate: EDUCBA
  • Ethical Selling and Market Adaptation: Microsoft
  • Crea embeddings, búsqueda de vectores y RAG con BigQuery: Google Cloud
  • Se préparer à devenir Professional Data Engineer: Google Cloud
  • Einführung in Data Engineering in Google Cloud: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
  • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok