Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, ChatGPT, Microsoft Excel, Generative AI, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Exploratory Data Analysis, Data Visualization, Statistical Analysis, Automation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Regression Analysis, Business Analytics, Data Preprocessing, Machine Learning Methods, Data Mining, Feature Engineering, Statistical Analysis, Decision Tree Learning, Data Transformation, Artificial Neural Networks
Mixed · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Data Storage Technologies, Microsoft SQL Servers, Data Storage, Data Presentation, Cloud Engineering, Data Architecture, Data Infrastructure, Performance Tuning, Query Languages, Database Design, SQL, NoSQL, Data Processing, Cloud Solutions, Process Optimization, Data Modeling, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Data-Driven Decision-Making, Analytics, Data Science, Feature Engineering, Data Preprocessing, Machine Learning, Telemarketing, Model Deployment
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Interactive Data Visualization, Amazon S3, Data Transformation, Data Security, Scalability
Intermediate · Course · 1 - 4 Weeks