• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Gemini, Exploratory Data Analysis, Data Analysis, Analytics, Data Preprocessing, Generative AI, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Como modernizar sites com a IA generativa no Google Cloud

    Skills you'll gain: Generative AI, Prompt Engineering Tools, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Subreports and Drill-Downs

    Skills you'll gain: Verification And Validation, Business Reporting, Data Presentation, Report Writing, Data Sharing, Microsoft Access, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 繁體中文

    Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Cloud Engineering, Data Pipelines, Data Import/Export, Data Infrastructure, Data Processing, Data Capture, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, IT Automation, Data Transformation, Data Management, Automation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform and Validate Real-Time Data Fast

    Skills you'll gain: Data Transformation, Real Time Data, Data Pipelines, Power BI, Data Processing, Data Quality, Live Streaming, Dashboard, Dashboard Creation, PySpark, Business Intelligence, Data Integrity, Data Governance, CI/CD, Data Validation, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Se préparer à devenir Professional Data Engineer

    Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Data Processing, Data Storage, Cloud Storage, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Warehousing, Data Preprocessing, Data Analysis, Automation

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Market Basket Data Using R

    Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    透過 BigQuery 機器學習執行推論作業

    Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    使用 BigQuery 机器学习推理功能

    Skills you'll gain: Analytics, Data Analysis, Applied Machine Learning, Google Cloud Platform, Model Training, Machine Learning, Machine Learning Algorithms, SQL

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian Statistical Institute

    Postgraduate Diploma in Applied Statistics

    Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, Surveys, Statistical Machine Learning, NumPy, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management, Database Management Systems, Data Compilation, Economics, Probability & Statistics, Dimensionality Reduction, Statistical Methods, Lifelong Learning, Regression Analysis, Data Literacy, International Finance

    Postgraduate Diploma · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Employee Data with PostgreSQL SQL Projects

    Skills you'll gain: Relational Databases, Database Development, Database Design, PostgreSQL, SQL, Query Languages, People Analytics, Data Integrity, Data Validation, Software Installation

    Beginner · Course · 1 - 4 Weeks

1…472473474…477

In summary, here are 10 of our most popular marketing analytics courses

  • Boost Productivity with Gemini in BigQuery - Deutsch: Google Cloud
  • Como modernizar sites com a IA generativa no Google Cloud: Google Cloud
  • Crystal Reports: Subreports and Drill-Downs: Logical Operations
  • Introduction to Data Engineering on Google Cloud - 繁體中文: Google Cloud
  • Transform and Validate Real-Time Data Fast: Coursera
  • Se préparer à devenir Professional Data Engineer: Google Cloud
  • Analyze Market Basket Data Using R: EDUCBA
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • 透過 BigQuery 機器學習執行推論作業: Google Cloud
  • 使用 BigQuery 机器学习推理功能: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok