• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Machine Learning in Python

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning, Decision Tree Learning, Unsupervised Learning, Python Programming, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Mathematics for Machine Learning

    Skills you'll gain: Linear Algebra, Dimensionality Reduction, NumPy, Regression Analysis, Calculus, Applied Mathematics, Data Preprocessing, Unsupervised Learning, Feature Engineering, Machine Learning Algorithms, Jupyter, Advanced Mathematics, Statistics, Artificial Neural Networks, Algorithms, Mathematical Modeling, Python Programming, Derivatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives

    Skills you'll gain: Child Welfare, Research, Research Methodologies, Family Support, Working With Children, Trauma Care, Child Development, Social Sciences, Human Development, Cultural Diversity, Culture, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    740 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Biostatistics, Molecular Biology, Analysis, Data Visualization Software, Database Software, Health Informatics, Data Analysis, Data Synthesis, Life Sciences, Statistical Methods, Data Mining, Exploratory Data Analysis, Technical Communication, Data Processing, Scientific Visualization, Databases, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, AI Enablement, Professional Development, Google Gemini, Generative AI, Personal Attributes, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Portfolio and Risk Management

    Skills you'll gain: Portfolio Management, Risk Management, Portfolio Risk, Business Risk Management, Investment Management, Risk Analysis, Investments, Risk Modeling, Asset Management, Wealth Management, Financial Market, Finance, Derivatives, Equities, Probability Distribution, Market Dynamics, Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Financial Technology (Fintech) Innovations

    Skills you'll gain: Payment Systems, FinTech, Blockchain, Payment Processing, Financial Inclusion, Mobile Banking, Emerging Technologies, Investment Management, Wealth Management, Asset Management, Investments, Fundraising, Banking, Capital Markets, Consumer Lending, Credit Risk, Financial Trading, Portfolio Management, Financial Systems, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Data Literacy, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Introduction to Chemistry: Reactions and Ratios

    Skills you'll gain: Scientific Methods, Chemistry, Laboratory Research, Systems Of Measurement, Physics, Materials science, Analytical Chemistry

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

1…565758…338

In summary, here are 10 of our most popular market research courses

  • Applied Machine Learning in Python: University of Michigan
  • What is Social?: Northwestern University
  • Mathematics for Machine Learning: Imperial College London
  • Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives: University of Minnesota
  • Plant Bioinformatic Methods: University of Toronto
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Accelerate Your Job Search with AI: Google
  • Portfolio and Risk Management: University of Geneva
  • Financial Technology (Fintech) Innovations: University of Michigan
  • Practical Generative AI with ChatGPT: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok