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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

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    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Business Process Management, Financial Accounting, Quality Management, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    445 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    8.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
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    341 reviews

    Beginner · Specialization · 3 - 6 Months

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    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
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    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Statistical Visualization, Big Data, Microsoft Excel, IBM Cognos Analytics, Data Analysis, Statistical Analysis, Apache Hadoop, Excel Formulas, Looker (Software), Scatter Plots, Tree Maps, Apache Hive, Spreadsheet Software, Dashboard, Data Cleansing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    30K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • 市场营销概论 (中文版): University of Pennsylvania
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
  • Fundamentos Empresariales: University of Pennsylvania
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • 商务基础 (中文版): University of Pennsylvania
  • DSBIZ (Exam DSZ-210): CertNexus
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Foundations of Management: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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