Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Model Evaluation, Data Manipulation, Data Transformation, Predictive Modeling, Matplotlib, Data Science, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Performance Reporting, Brand Awareness, Google Analytics, Marketing Analytics, Brand Marketing, Performance Measurement, Market Share, Business Metrics, Brand Management, Web Analytics, Dashboard, Data-Driven Decision-Making, Analytics, Social Media, Spreadsheet Software, Data Collection
Intermediate · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Centered Design, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: HubSpot CRM, Social Media Marketing, Market Research, Surveys, Marketing Automation, Marketing, Customer Relationship Management, Brand Awareness, Social Media Management, Marketing Strategies, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Insights, Social Media Campaigns, Customer Acquisition Management, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation
Intermediate · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Data Modeling, Financial Forecasting, Analytical Skills, Advanced Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Extract, Transform, Load, NoSQL, Apache Spark, Data Warehousing, Web Scraping, Database Administration, Apache Hadoop, Database Design, Relational Databases, Linux Commands, Data Pipelines, SQL, IBM Cognos Analytics, Database Management, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Prompt Engineering, Dashboard, Project Schedules, Marketing Strategies, AI Personalization, Interviewing Skills, Web Analytics, Project Planning, Strategic Marketing, Customer Analysis, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks