• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Writing, Canva (Software), Facebook, Content Creation, Storytelling, Copywriting, Storyboarding, Videography, Social Media Content, Persuasive Communication, Target Audience, Graphic and Visual Design, Persona Development, Photo Editing, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Generative AI as a Learning Design Partner

    Skills you'll gain: Generative AI, Responsible AI, Prompt Engineering, ChatGPT, Instructional Design, LLM Application, Ideation, Education Software and Technology, Brainstorming, Design Strategies, Artificial Intelligence, Content Creation, Data Ethics, Creative Design, Emerging Technologies, Persona Development, Professional Development, digital literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Corruption

    Skills you'll gain: Business Ethics, Case Studies, Governance, Social Impact, Ethical Standards And Conduct, Policy Analysis, Economics, Policy, and Social Studies, Socioeconomics, Social Sciences, Law, Regulation, and Compliance, Leadership Studies, Analysis, Political Sciences, Psychology, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    551 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Objetivos de desarrollo sostenible para América Latina y el Caribe

    Skills you'll gain: Sustainable Development, Socioeconomics, Social Studies, Environment, Community Development, Economics, Policy, and Social Studies, Environmental Science, Analysis, World History, Climate Change Adaptation, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    772 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    Introduction to Archaeology: Knowing The Past

    Skills you'll gain: Ancient History, Anthropology, Art History, Scientific Methods, Peer Review, Social Sciences, Research, World History, Culture, Research Methodologies, Cultural Diversity, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, digital literacy, Social Media, Personally Identifiable Information, Self-Awareness, Social Media Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8.9K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Learning Experience Design: Orientation to the Profession

    Skills you'll gain: Instructional Design, Learning Theory, Design, Education Software and Technology, Professional Development, Diversity Equity and Inclusion Initiatives, User Centered Design, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Lausanne

    Challenging Forensic Science: How Science Should Speak to Court

    Skills you'll gain: Criminal Investigation and Forensics, Statistical Reporting, Court Systems, Legal Proceedings, Laboratory Reports, Scientific Methods, Statistical Analysis, Probability & Statistics, Research, Technical Communication, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    530 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad Austral

    Educación Básica en Contextos Rurales

    Skills you'll gain: Student Support and Services, Initiative and Leadership, Leadership, Family Support, Collaboration, Teamwork, Relationship Building, Cultural Responsiveness, Critical Thinking and Problem Solving, Socioeconomics, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    557 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…838485…497

In summary, here are 10 of our most popular social media marketing courses

  • Facebook Content Creator Pro: Coursera
  • Generative AI as a Learning Design Partner: University of Michigan
  • Introduction to Google SEO: University of California, Davis
  • Corruption: University of Pennsylvania
  • Objetivos de desarrollo sostenible para América Latina y el Caribe: Universidad de los Andes
  • Introduction to Archaeology: Knowing The Past: Rice University
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Introduction to Personal Branding: University of Virginia
  • Learning Experience Design: Orientation to the Profession: University of Michigan
  • Challenging Forensic Science: How Science Should Speak to Court: University of Lausanne

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok