• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Foundations of Trauma Informed Pedagogy

    Skills you'll gain: Child Development, Working With Children, Trauma Care, Teaching, Instructional Strategies, Pedagogy, Disabilities, Advocacy, Mental Health, Diversity Equity and Inclusion Initiatives, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Customer Engagement, Data-Driven Decision-Making, Consumer Behaviour, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Learning Experience Design: Development and Evaluation

    Skills you'll gain: Program Evaluation, Web Content Accessibility Guidelines, Educational Materials, Multimedia, Instructional Design, Learning Management Systems, Professional Development, Content Creation, Design Strategies, Communication, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Generative AI for Legal Services Primer

    Skills you'll gain: Prompt Engineering, Legal Technology, Legal Strategy, Generative AI, Legal Research, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    IA: Ética en la Inteligencia Artificial Educativa

    Skills you'll gain: Responsible AI, Law, Regulation, and Compliance, Data Ethics, Artificial Intelligence, Education and Training, Ethical Standards And Conduct, Social Impact, Social Sciences, Social Studies, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Austral

    Gestión estratégica de Escuelas en Contextos Rurales

    Skills you'll gain: Curriculum Planning, Teaching, Planning, Social Justice, Education and Training, Initiative and Leadership, Leadership, Collaboration, Teamwork, Program Evaluation, Relationship Building, Critical Thinking and Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Se former à l'égalité

    Skills you'll gain: Disabilities, Social Sciences, Social Justice, Pedagogy, Diversity Awareness, Teaching, Sociology, Higher Education, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Cultural Diversity, Instructional Strategies, Student-Centred Learning, Discussion Facilitation, Emotional Intelligence

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Matching, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Georgia Institute of Technology

    Sound and Sonification Design for Interactive Learning Tools

    Skills you'll gain: Music, Multimedia, Design, Web Content Accessibility Guidelines, Usability Testing, Design Thinking, User Experience Design

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Administración ágil de proyectos

    Skills you'll gain: Agile Methodology, Agile Project Management, Program Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Project Management, Organizational Change, Leadership, Kanban Principles, Governance, Portfolio Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    115 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Popular This Week
    Popular This Week
    I

    IBM

    IBM IT Project Manager

    Skills you'll gain: User Story, Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Project Management Life Cycle, Resource Management, Peer Review, Agile Software Development, Scrum (Software Development), Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…969798…499

In summary, here are 10 of our most popular social media marketing courses

  • Foundations of Trauma Informed Pedagogy: University of Illinois Urbana-Champaign
  • Segment Customers, Boost Profitability: Coursera
  • Learning Experience Design: Development and Evaluation: University of Michigan
  • Generative AI for Legal Services Primer: Vanderbilt University
  • IA: Ética en la Inteligencia Artificial Educativa: Universidad Nacional Autónoma de México
  • Gestión estratégica de Escuelas en Contextos Rurales: Universidad Austral
  • Se former à l'égalité: University of Geneva
  • Canva Essentials: Coursera
  • Prompt Engineering: Vanderbilt University
  • Sound and Sonification Design for Interactive Learning Tools: Georgia Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok